SEO Strategy
SEO (search engine optimization) is a set of practices designed to
improve a website to increase its visibility in organic search results
for relevant keywords when people search for products or services
related to your business.
Because organic searches are the most prominent way for people to
discover and access online content, a good SEO strategy is essential for
improving the quality and quantity of traffic to your website.
The way your site is optimized has a significant impact on its
ability to rank. You can optimize it by on-page factors (factors you
have control over and can change on your website) and off-page factors (anything done outside of your site).